Bravissimo A Brand - 2709 Words

BRIEF: Develop a marketing strategy to launch Bravissimo into the US market, including a seasonal range plan. WHO ARE BRAVISSIMO? Company Overview UK locations: National UK sites: 22 Sector: Retail Definition: Multi Channel Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning  £35,000+: 6% AWARDS Cosmopolitan s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie, swimwear, clothing, nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy, though their lingerie chain, which sells online,†¦show more content†¦EXPAND CLOTHING LINES In 2010 Bravissimo moved away from focusing solely on selling underwear to expand into women’s wear. However, it wasn’t until February 2011 that a full women’s clothing range was established called Pepperberry. The collection includes women’s clothes in sizes 8-18, rather than the garments for larger bust sizes that it currently sells. The garments come in three cuts: Curvy, Really Curvy and Super Curvy. Throughout the next few years Bravissimo will grow their clothing line with a focus on increasing market share in the UK clothing market. GO GLOBAL The success of Bravissimo is indicative that standalone specialised offers for non-standard sizes can work, and segmented brands are likely to have increasing relevance, as people place greater emphasis on fit when choosing clothes. Bravissimo aim to take their winning combination of great choice for the big boobed woman and an easy to use online shopping service and translate the success of Bravissimo into the international lingerie market. BRAND HISTORY Bravissimo, the purveyor of bras for what its founder calls the big-boobed woman† is a real British success story. For its founder, Sarah Tremellen, it s a true zero to hero story. She launched the company from her sitting room in 1995 after giving birth and discovering the range of bras she was used to didn t existShow MoreRelatedQuantitative And Quantitative Methods Of Research3747 Words   |  15 Pagescollect the data, because through surveys a large amount of data will be gathered from the population. The questionnaire will be used to collect the data from the respondents to have their point of view regarding the endorsement of celebrity to create brand image. 3.6 Validity and Reliability The researcher makes sure that all the data are collected are from valid and reliable places so that troubles can be avoided. Obtaining valid information would make it convenient for the researcher to deliverRead MoreCase Study Analysis on an Entrepreneur2827 Words   |  12 Pagesthe report will show how certain entrepreneurial management behaviours can have a huge impact and how they are used by entrepreneurs to achieve a company’s corporate mission. What is Ultimo? Ultimo is one of the UK’s leading designer lingerie brands which was first started in 1996 by a lady with a reputation for determination better known as Michelle Mone. The Ultimo range is available in a number of stores such as Harrods, Harvey Nichols, John Lewis, House of Fraser and Debenhams stores nationwide